Monday, February 19, 2007

Lovemarks


This is one of the most surreal books I've ever read. It's by an advertising exec - someone paid to help companies make money. And it's about love.

Love? Kevin Roberts seems to honestly feel that the new frontier in branding is getting people to love particular brands. He points out the rabid fans behind Apple computers, for instance, and concludes that a love relationship exists between Apple and their consumers.

Kevin Roberts is no fool; that much is clear. What is bizarre to me is the conflation of love and consumer passion.

I've felt for a while that there's a world of difference between love as defined by Jesus (about laying down one's life for one's friends) and love as defined by pop culture (which is only about the moment). But love for companies?

I know that corporations cultivate long-term consumer loyalty. I remember that in high school I sometimes drew corporate logos on the back of my notebooks. (Maybe I can dig one up and scan it in for my readers.) But sometime we've got to become deeper people. There is a greater love out there, much greater.

This world is starving to death of soul-sickness, and lovemarks will only tease. Nothing against Kevin Roberts, because he needs to make a living, but love is deeper than branding because life is deeper than consumerism.

1 Comments:

At 2:54 AM, February 20, 2007, Blogger sushil yadav said...

In response to your post about "consumerism" I want to post a part from my article.

The link between Mind and Social / Environmental-Issues.

The fast-paced, consumerist lifestyle of Industrial Society is causing exponential rise in psychological problems besides destroying the environment. All issues are interlinked. Our Minds cannot be peaceful when attention-spans are down to nanoseconds, microseconds and milliseconds. Our Minds cannot be peaceful if we destroy Nature.

Industrial Society Destroys Mind and Environment.

Subject : In a fast society slow emotions become extinct.
Subject : A thinking mind cannot feel.
Subject : Scientific/ Industrial/ Financial thinking destroys the planet.


Emotion is what we experience during gaps in our thinking.

If there are no gaps there is no emotion.

Today people are thinking all the time and are mistaking thought (words/ language) for emotion.


When society switches-over from physical work (agriculture) to mental work (scientific/ industrial/ financial/ fast visuals/ fast words ) the speed of thinking keeps on accelerating and the gaps between thinking go on decreasing.

There comes a time when there are almost no gaps.

People become incapable of experiencing/ tolerating gaps.

Emotion ends.

Man becomes machine.



A society that speeds up mentally experiences every mental slowing-down as Depression / Anxiety.

A ( travelling )society that speeds up physically experiences every physical slowing-down as Depression / Anxiety.

A society that entertains itself daily experiences every non-entertaining moment as Depression / Anxiety.



Fast visuals/ words make slow emotions extinct.

Scientific/ Industrial/ Financial thinking destroys emotional circuits.

A fast (large) society cannot feel pain / remorse / empathy.

A fast (large) society will always be cruel to Animals/ Trees/ Air/ Water/ Land and to Itself.


To read the complete article please follow either of these links :

PlanetSave

EarthNewsWire

sushil_yadav

 

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